naf naf
2009
Design and operations of the online shop of this ready-to-wear brand.
As this was the brand's first online shop, we helped the client to understand the challenges of e-commerce so that they could give us the broad outlines of the response they wanted to give them. The renewal of a very large stock and the desire to implement real merchandising were the two particular constraints of this project.
After validating the user flows with the help of zoning and html wireframes, the static models were created in partnership with two print graphic designers with solid experience in magazines. The management of 12 different category page templates from the Magento back-office and the highlighting of recently viewed products in a header bar were the two most striking aspects of the site.